The evolution of Joshua K
Joshua Kuehn's creative practice began in 2015 in New Mexico, where he purchased his first DSLR camera, moving beyond the point and shoot, and started photographing the people, places, and landscapes around him. Encouraged by local photographer Eden Fine and inspired by the birth of his son in 2016, he began photographing families and children. What started as a personal pursuit quickly became paid client work.
To develop his skills further, Joshua studied photography, multimedia, and Adobe Creative Suite at San Juan College in Farmington under commercial photographer Tony Bennett, whose work includes national advertising campaigns and major sports organizations. That training pushed his work beyond photography into design, web development, visual storytelling, and video production.
By 2017 he had formalized the business, registering Joshua Kuehn LLC in New Mexico and operating publicly as Joshua K Photography. But as clients came, so did new requests: websites, video, personal branding, marketing strategy, communications consulting. Joshua worked with churches, nonprofits, musicians, entrepreneurs, community leaders, and future Colorado Springs Mayor Yemi Mobolade.
Rather than narrowing the practice, he broadened it intentionally. In 2025, Joshua K LLC was established in Indiana to support expanded consulting work, including municipal and government contracts. Joshua K Creative now serves as the full communications and branding practice. Joshua K Photography remains its own public-facing brand.
The distinction is intentional. The through line is the same.
In 2015, Joshua upgraded from a point-and-shoot to a Nikon D7200 and began photographing the landscapes and people around him in New Mexico. Mentored by local photographer Eden Fine, he began developing his method and craft.
Diving In
When his son was born in 2016, Joshua turned the camera on his family. The photos were good enough that requests followed quickly. Friends and strangers began asking him to photograph their families and children. What started as a personal project became paid work almost immediately.
A Child is Born
In 2017, Joshua formalized the business by registering as a sole proprietor under Joshua Kuehn in the state of New Mexico. Joshua K Photography was official.
Joshua K Photography
A question began trending among leaders and entrepreneurs: "Have you considered your personal brand?" Joshua started asking that question and devised a solution. This became one of his earliest consulting services and led to work with musicians, ministry leaders, and a future mayor.
Personal Brand Strategy
Adding Video
Having grown a student ministry in New Mexico using social media and video as primary communication tools, Joshua understood how video could drive engagement and community. He began producing promotional and recap videos for churches and organizations, helping them tell their stories and extend their reach.
With over 25 shoots booked in 2019 and a growing list of branding and video clients, Joshua enrolled in Bethel University's MBA program to build the business and marketing foundation to match what he was already doing in practice. One of his first courses was Marketing Strategy.
Refining and Focusing
Seeing both a market gap and a chance to bring some joy to his community, Joshua launched drive-by porch photography sessions as COVID-19 restrictions took hold. The concept was covered by local news outlet WSBT.
Creativity during Covid
Wedding Video
As the pandemic wound down, Joshua added wedding videography to his services. The photography market had become saturated with new entrants during lockdown, but videography remained largely untapped in the region. It was a deliberate move to differentiate and expand.
Just before 2022, Joshua welcomed his second child. That same year, his role at River Oaks Church expanded significantly as the organization launched a capital campaign requiring new hires, a new website, and a full communications overhaul. It was also the year Yemi Mobolade officially announced his candidacy for Mayor of Colorado Springs. Joshua was there to capture it.
Baby, New Roles, and a Mayor
2023 brought a full slate of client work including weddings, artist promotional photography, and events, including work with local musicians and bands such as The 1985 Band.
Endless Opportunities
This project went well beyond a website refresh. Joshua guided the organization through a full rebrand including naming, revised mission and vision statements, logo development, and a complete website build. He created every visual asset for the site, then trained and supported staff in managing it independently. The engagement spanned six months of active development followed by a full year of back-end support and coaching.
Elkhart Community Church
Not every organization needs a full rebrand, and Joshua works within that reality. Granger Missionary Church needed a website that could better serve their bilingual congregation and strengthen their community presence. Joshua built the structural foundation and communications standards, then coached the staff member who would own the site going forward, equipping them to build and manage it independently.